“Working In The City” is The San Diego Sun’s feature Q&A series with downtown San Diego business operators. It’s a way to get to know the city by meeting the people who work here. This is the fourth in an ongoing series.
Company Name: Hey Sugar!
Location: 930 Market Street in East Village.
Owner/manager: Chan Buie. I’ve lived in downtown San Diego for three years. My commute to work is all of five blocks.
What we do: This is a Southern Comfort Dessert Company. We bake up sweet nostalgic treats daily, using the freshest and finest ingredients. We do catering and are open for online ordering Tuesday through Thursday from 11 a.m. to 2 p.m.
Specialties: Traditional, decadent and flavorful desserts that are a comfort to the soul. The menu includes cake jars, cheesecakes, cobblers, puddings and pies.
Employees: 2
Startup story: We opened in 2020 after I retired from the U.S. Navy after completing active service for 20 years. Owning a bakery was a lifelong dream.
Best aspects of working downtown: Downtown San Diego’s energy is one of a kind. You get the fast-paced city vibe and a relaxing, mellow, beach-town feel all in one.
Worst aspects of working downtown: Parking. It makes it difficult to find employees. We do offer curbside pickup for customers.
Company motto: Sweets from the HEART made with LOVE.
Company motto #2: Life’s too short to say no to cake.
On a scale of 1 (easiest) to 10 (hardest), how is working with the city: 3
If this business was made into a movie, it would it be called: Southern Hospitality. The “Barefoot Contessa,” TV cooking personality Ina Garten, would star.
Favorite downtown business other than yours: East Village Tavern + Bowl. SDSun
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