FACES & PLACES: 2026 Holiday Bowl Parade

Downtown San Diego filled with balloons and marching bands for this annual bayside march down Harbor Drive
The 2026 Holiday Bowl Parade. (All photos by Sal Giametta)

The Port of San Diego Holiday Bowl Parade found sunny skies in downtown San Diego in between unseasonal rainstorms. Yes, there’s a bowl football game in town on the night of January 2, 2026, but the biggest annual draw has always been the parade. San Diego Sun photographer Sal Giametta was Grandmaster of the Flash for the event.

Love a parade! SDSun

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