Welcome to The San Diego Sun digital advertising spec sheet. Our publication offers a variety digital advertising opportunities in our newsletters and website including presenting sponsorships, display ads, and content. Share this page with your graphic designer to achieve the best possible results for your ad.
Please note, advertising with The San Diego Sun must be confirmed before ad content is submitted. Ads will only run once payment has been received. When booking advertising with The San Diego Sun, ensure you are doing so well in advance so inventory does not sell out.
Presenting Sponsor of “The Sunday Sun” Newsletter
Formatting
| Header |
| “Brought to you by” sponsorship notation at the top of the newsletter. |
| Advertisement |
| Image Specs ○ Size: 970 x 550 pixels ○ Resolution: 72 – 144 DPI ○ File Size: 1mb max ○ Color Mode: RGB Ad Content ○ Headline (16 words max) ○ Copy (50 words max) ○ Link (1) |
| Preferred Formats |
| ○ PNG, JPG/JPEG, or GIF |
| Unacceptable Formats |
| ○ TIFF, EPS, AI, PDF, DOC |
Deadlines
Ad content must be submitted a minimum of 3 business days prior to the publication. If an image file is inconsistent with The San Diego Sun’s ad specifications, the ad will be returned to the advertiser for modification. If content is submitted late or incorrectly, the advertiser risks having their ad not run or run as is.
Proofs
A screenshot proof of your ad will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.
Best Practices
○ Limit text on your image, make sure that no more than 30% of the image has text.
○ Limit the number of logos on your image.
○ Ad should contain a single, simple action for customers to take, i.e. “Click here to buy tickets”
Secondary Newsletter Placements
In addition to the presenting sponsor placement, we also offer a secondary ad placement in The Sunday Sun newsletter. The secondary place includes:
| Secondary Placement |
| Specs: ○ Image Size: 970 x 250 pixels ○ File Size: 250kb max ○ Color Mode: RGB ○ Resolution: 72 – 144 DPI ○ Link(1) |
| Preferred Formats |
| ○ PNG or JPG/JPEG. If an image file is inconsistent with The San Diego Sun’s ad specifications, the ad will be returned to the client for modification. |
| Unacceptable Formats |
| ○ TIFF, EPS, AI, PDF, DOC |
Deadlines
Content for featured events and non-profit listings must be submitted a minimum of 3 business days prior to the publication.
Proofs
A screenshot proof of your listing will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.
Display Advertising
Formatting
| Placements |
| ○ Header ○ Sidebar |
| Ad Sizes |
| ○ Billboard: 970 x 250 ○ Mobile Banner: 320 x 50 ○ Small Box: 300 x 250 |
| Image Specs |
| ○ File Size: 250kb max ○ Color Mode: RGB ○ Resolution: 72 DPI |
| File Types |
| ○ PNG, JPG/JPEG, or GIF |
| Animation |
| ○ Animated GIFs can run on a 10-second or less auto loop. |
Deadlines
Content for display ads must be submitted a minimum of 3 business days prior to the start date.
Proofs
A screenshot of your display ad will be sent for review once the display ad is live. Links will be tested internally.
Best Practices
○ Limit text on your ad image
○ Keep text as large as possible
○ Ad should contain a single, simple action for customers
○ No more than one logo
Content Underwriting
All underwritten content will be included in perpetuity on The San Diego Sun website, and each article will be included in one newsletter.
Formatting
Transparency is important to The San Diego Sun. All underwritten content will be labeled as such and will include sponsor recognition at the top and the bottom of the article.
Deadlines
Underwritten content topics must be approved in advance to ensure The San Diego Sun has the capacity to execute.
Proofs
As a content underwriter, you will be financially supporting independent editorial coverage without being involved in the actual development of content. Because of this, no proofs will be sent.
Best Practices
○ Include a UTM with your link that is unique to each underwritten content article
○ Include The San Diego Sun logo on your website to promote your community involvement
○ Share the underwritten content article(s) on your social media channels
