Thanks for reading the San Diego Sun! I appreciate the efforts of all those who’ve contributed to the growing success of this three-month-old, hyperlocal news site focusing on downtown San Diego.

Happy holidays to all, and to all, please keep reading. And subscribing. And commenting.

The goals of this publication have solidified over the last quarter of 2021. Simply, The Sun is a place where locals, and those with a stake in downtown, can come for updates on the quality of urban life.

Our numbers are trending up. As of December 21, the site had 816 (unpaid) subscribers. This month, The Sun hosted more than 6,000 unique content visits.

My plan has been to prove The Sun’s commitment to downtown coverage before embarking on a financial plan to become self-sustaining.

For now, San Diego Sun is bankrolled by Bulletin, a program for independent journalists created by Facebook/Meta.

The Sun could become a paid-subscription entity in 2022. However, I’m not excited about putting up a firewall on any stories.

Another option for monetization is the sponsorship/advertising route.

Note: The Sun will always be an independent operation. Meanwhile, I’m on the lookout to team with a marketing/sponsorships/ad sales whiz. Email me if you have an idea to share ([email protected]).

Below is a sampling of what The Sun has been putting out, and will continue to cover in the coming year: Events. Restaurants. Resident profiles. Fun features. Deep dives into homelessness. And anything else that affects downtown San Diego.

Stick around. And click around…